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MoPoe & Associates
P.O. Box 6855
Rock Island, IL 61201
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Marketing & Growth Strategies Tips
What is a win-win partnership you ask? A win-win partnership is a partnership based on two or more businesses,
marketing and utilizing needed services and resources from each other for the maximum benefit and growth of the businesses involved.
It is a strategy where everyone is a winner. For example:
Example (1) Company A hires MoPoe & Associates needed services. MoPoe & Associates adds them to their website and markets Company A regularly to other businesses via newsletter and other direct or indirect marketing venues.
Example (2) MoPoe & Associates is also in need of Company A’s services and hires Company A for their products and/or services.
Example (3) MoPoe & Associates markets Company A to their clients as a strategic partner and Company A markets MoPoe & Associates to their clients as a strategic partner as well.
Applying this strategy of doing business creates visibility and in turn keeps businesses strong during hard economic times. So when you are brain storming for your next marketing strategy, remember the tips below to help you create win-win partnerships and grow your business.
1. Find a business that is not in direct competition with your business and that compliments the products and/or services you offer.
2. Utilize each partner's products and services whenever possible.
3. Market each other whenever possible.